Practical reading for practices that want more yeses.

Key takeaways

• Cosmetic cases rarely stall on price alone. They stall on uncertainty: "let me think about it" is often "I can't picture it."
• Stock before-and-after photos show someone else's face. A preview of the patient's own smile turns the question into "do I like how I look?"
• A preview is a simulation, not a promise, and it only helps where patients meet it: seated eye level in the waiting room, a card at checkout.